Brand Tags and the B2B Biz

B2B businesses can now use a version of Brandtags.net to get a sense of what their customers (and anyone else) think about their brand in a less public way than what currently exists on brandtags.net.

Currently, the world can visit Brandtags' site and spew forth all sorts of words to describe what each logo that pops up means to them. Then, the site generates a page for the brand that shows the world what people think of that brand.

That can be good and bad: When people think of Nike, for instance, the words include "athletes" and "Tiger Woods" (good!); but also people associate "sweat shops" (bad!) with Nike: a hangover from bad PR that occured a decade or more ago. Sounds like Nike has some PR work to do!

For smaller, B2B companies, Brandtags in the public way would not be worthwhile, since most people in the world wouldn't know the company.

But - what if you could drive YOUR 10,000- or 100,000- customer email list to a special site just for you where they could pop in words that give you a sense of what your brand means to them?

Now you can. Brandtags will set up a special site for a fraction of what traditional focus group or market research would cost that will give B2B companies a sense of what words THEIR customers associate with their brand.

This information would be invaluable for a company. Responses from customers are anonymous so customers could input any words they like without any fear whatsoever of any fall out.

Do customers think you're smart, innovative, responsive (like you SAY you are?). Or do customers REALLY think you're disloyal, cheap, and manipulative? The truth could hurt, but at least you would know what it is and do something about it!

And, if the response is positive, then THAT's something to talk about with customers. I can help you set this up if you're interested! Just shoot me an email: info@gwizmarketing.com

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