Every person and every company has a brand, whether they realize it or not. If you don't believe me, go to www.brandtags.net and start typing what YOU believe about brands you know.
Brand Tags is a new internet site that allows people to type a word or phrase they associate with a brand. The information shows what the featured brand's collective impression is from the people who have "tagged" it on this site. Conversely, the site allows you to put in a search word to find out what brand "owns" that word in people's minds.
For example, safety means...... you guessed it. Volvo. Refreshing is, surprisingly, Sprite, because I thought it would be Coke, but then, I'm a Coke drinker, occasionally.
It just goes to show that there IS something in your head about pretty much every brand (Unless you have never heard of the brand, which happened to me a few times on Brand Tags).
But, bottom line is that if someone is familiar with you, or your company, then they have an impression of you (or your company). Do you know what it is?
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