Twitterize

Companies can use Twitter as an inexpensive and easy way to reach out to groups of people both inside and outside the company.

Company leaders could use Twitter, for example, to send out mass notices to their sales force, their boards of directors, or other groups within the company, from a cell phone. These "Tweets" (as they're called) could be private so that only the intended recipients could receive the messages/tweets. Recipients could also receive these tweets from CEOs (or other company leaders) on their cell phones. Twitter works while on the run!

So CEO texts once, and everyone s/he wishes to receive the message can receive it on their cell phone.

Twitter could also be used as a marketing tool to reach the world: both existing customers, and to encourage new customers to find out more about a company's products or services. To use Twitter to reach customers, the Tweets should be clever, engaging, and understandable. They should also link back to the company's website and the website should likewise, encourage visitors to "follow" the company's Twitter feeds.

A word of caution: Blatent "selling" is going to turn off readers faster than yesterday's news: Keep your tweets informative, entertaining, and leaving the reader yearning for more.

This is a simple and easy way to use Twitter for marketing purposes for beginners. There's a lot more you can do with Twitter, but that is for another post.

Thank you for reading.