Your agency should have one point of contact within your company, unless you want to pay for the extra hours it will take your agency account managers to secure approvals from the various personnel within your company.
You see, this is what happens when Bob in sales tells your AE he likes it but he wants the AE to also show it to the President. The President wants to change one little something, and then asks the AE to show it to Mary in operations. Now Mary has a change and the AE has to start all over again with Bob.
It gets to be a merry-go-round that your agency AE shouldn't be on in the first place.
To get the most from your ad agency, the client should have one point of contact for the agency and then that person should seek approvals, input and comments from all the sources within the client. That point-of-contact person should have the authority to make a decision when five people give him seven different opinions of the agency's work.
If you need training in how to source approvals from within your company, that can be arranged. It will take about an hour and will save you thousands and thousands of dollars over the course of working with your ad agency.
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