As long as we're talking about trust, it is critical that you are honest with your ad agency about every aspect of your business.
Dishonesty, or hiding known flaws in your marketing paradigm, will only make your agency's marketing solutions fail.
As you know, the 4 Ps of marketing are price, distribution (Place), promotion, and product.
If your price is too high, and there is no justifiable reason why, then no amount of marketing is going to help. If your product doesn't work, then no amount of marketing is going to help. If your distribution fails and you can't deliver your product, then marketing is a waste of time and money. If you don't promote your product, then no one will know about it, and you might as well not make the darn product in the first place.
You must share everything you know about the 4Ps with your agency. Hopefully they will help you overcome any obstacles to the 4 Ps that your company is dealing with in order to develop a successful marketing/communications program.
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